About me
Tracy Schrans serves as the President of Focal Research Consultants, pioneering innovative approaches in the realm of player protection and responsible gambling.
Collaborating closely with CEO Dr Tony Schellinck, she stands as a trailblazing researcher, recognized for her utilization of player tracking data in crafting algorithms aimed at identifying and managing customer risk and harm.
Tracy’s ongoing commitment to progressive applied research extends globally, where she continues to set industry standards for responsible gambling. Her work revolves around leveraging data and technology to not only identify at-risk gamblers but also to actively contribute to harm mitigation and prevention efforts to safeguard individuals facing gambling-related risks.
