IAGR 2026 Lima

Traditional responsible gambling tools often assume rational player decision-making — but neuroscience suggests otherwise.
This session introduces a new approach grounded in the brain’s stress and reward systems, exploring how AI-driven microbreaks and neuroentertainment can interrupt compulsive gambling behaviour in real time. Drawing on three years of data, the presentation will outline the Survival Optimization System (SOS) framework, share findings from Casino.NL trials, and show how mood-regulating digital resets can improve decision-making without disrupting play.
Challenging conventional RG models, this session offers a science-backed case for reframing responsible gambling as both a regulatory priority and a strategic advantage.