IAGR 2026 Lima

As digital transformation accelerates across gambling markets, regulators face growing pressure to strengthen player protection while supporting sustainable industry growth. This session will explore how artificial intelligence and behavioural analytics are transforming responsible gambling through early risk detection and personalised interventions.
Drawing on real-world examples and academic collaborations, we’ll examine how AI systems analyse behavioural indicators to identify at-risk players before serious harm occurs. We’ll also share insights from ongoing research into the effectiveness of AI-driven interventions, including how different approaches to messaging influence player behaviour.
The discussion will cover emerging applications of AI, from 24/7 personalised chatbots to sentiment analysis and reinforcement learning, and highlight how over 20 jurisdictions have already integrated behavioural analytics into regulation.
Attendees will gain practical recommendations for fostering collaboration among regulators, operators and researchers to develop ethical standards for AI, support data sharing and ensure that technology complements—not replaces—human expertise.