IAGR 2026 Lima

Since opening its online gambling market in 2021, the Netherlands has rapidly developed a more expansive regulatory approach. This session with the Dutch Gambling Authority will explore how and why that shift occurred and what other jurisdictions can learn from the transition.
With a newly released government vision now prioritising the prevention of gambling harm beyond individual player protection, the session will examine the market dynamics that prompted this change, and how Dutch policy is adapting. The discussion will also explore future regulatory directions and opportunities for international collaboration to create safer gambling environments.

As digital transformation accelerates across gambling markets, regulators face growing pressure to strengthen player protection while supporting sustainable industry growth. This session will explore how artificial intelligence and behavioural analytics are transforming responsible gambling through early risk detection and personalised interventions.
Drawing on real-world examples and academic collaborations, we’ll examine how AI systems analyse behavioural indicators to identify at-risk players before serious harm occurs. We’ll also share insights from ongoing research into the effectiveness of AI-driven interventions, including how different approaches to messaging influence player behaviour.
The discussion will cover emerging applications of AI, from 24/7 personalised chatbots to sentiment analysis and reinforcement learning, and highlight how over 20 jurisdictions have already integrated behavioural analytics into regulation.
Attendees will gain practical recommendations for fostering collaboration among regulators, operators and researchers to develop ethical standards for AI, support data sharing and ensure that technology complements—not replaces—human expertise.

Gambling addiction is a rising public health issue across Africa, worsened by limited awareness, cultural stigma and the rapid spread of online betting platforms. This session explores the disproportionate impact on vulnerable groups in Africa, especially young people, and examines how unregulated markets contribute to harm.

Drawing on regional insights, Joy will highlight effective strategies — including culturally tailored awareness campaigns, community-based recovery models and tech-driven responsible gambling tools — offering practical ideas for regulators.